James is a trained actor and singer having graduated in 2013 from New Zealand's premiere drama school - Toi Whakaari: NZ Drama School.
His film credits include When We Go To War, The Kick and Lee Tamahori's 'Mahana'.
James is the founder of the Modern Māori Quartet who perform regularly around the world and appear often on TV. From TV1's show Happy Hour alongside Temuera Morrison to now currently fronting 'My Party Song' on Māori TV.
James is the co founder of Monsoon June, the worlds first interactive charity based fitness app, that will be launching in 2018 NZ before making a move globally.
A creative entrepreneur through and through. James has a passion for storytelling and thinking outside the box both artistically and in business.